I'm currently trying to self-publish my (non-IT) ebook on Amazon, Lulu, and Barnes & Noble through www.branchrock.com. Here's my impression: 1. Lulu is the ea

I'm currently trying to self-publish my (non-IT) ebook on Amazon, Lulu, and Barnes & Noble through www.branchrock.com. Here's my impression: 1. Lulu is the easiest to work with. They accept the widest variety of files, don't require any special formatting, allow you to choose your price and discounts, and most importantly, update changes almost instantly. The only down side to using Lulu is that they don't have the same mindspace as Amazon or Barnes & Noble. 2. Amazon is the next-best. They'll accept .doc files and convert them for you, which means it's extremely easy to just write and upload. Their conversion is also very accurate; I didn't have to fuss with the file once I read the guidelines. On the down side, they take forever to update, so you need to check your information and read your entire book in the little preview window to make sure everything is perfect before you submit, otherwise you'll be waiting another 24-36 hours before you can submit a change that won't go in for ANOTHER 24-36 hours. They also don't allow you to download a copy of your own ebook to verify locally or on a Kindle before it goes live. 3. Barnes & Noble is the worst of the three, in my experience. They operate the same way as Amazon, but with some caveats. The first is that their conversion is nowhere near as good as Amazon's; I ended up copying all of the text out of my book and manually formatting it using CSS and HTML tags to get a book that looked the way it was supposed to, with images, line breaks, indentation, and text alignment. The second is that they, like Amazon, take a long time to update your listing. On the up side, however, they do let you download a copy of your ebook so you can look at it locally or on your Nook. That having been said, how have sales worked out for me? Over 60% of my sales so far have gone to Amazon. I attribute that to both the name (Amazon is a trustworthy brand) and also to the popularity of the Kindle. The remaining 40% have gone to the PDF version on Lulu. Both versions are DRM-free and the PDF version is slightly more expensive than the Amazon version ($1.53 compared to $0.99). If you look at the site I'm using to advertise (www.branchrock.com), the Amazon button comes first, followed by the B&N button, then the Lulu button, which is simply labeled "PDF" to bypass any PC/Mac confusion. Perhaps the positioning of the Amazon button has also contributed to the number of sales from there. I don't, unfortunately, have any statistics on how many people are reading on a Kindle vs computer. I hope this helps other people who are looking into publishing ebooks themselves.