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Um, that's why Mason was apologizing here - it was his call. He was the idiot. He knows that, and he's coming clean. Keep in mind that an agency relationship i
by alexqgb 16y ago
Um, that's why Mason was apologizing here - it was his call. He was the idiot. He knows that, and he's coming clean.
Keep in mind that an agency relationship is like any other where you're after the (supposedly) superior understating and judgement possessed by whoever you're hiring (e.g. doctors, lawyers, engineers, etc.)
When these relationships work well, it's often because the client puts a lot of trust in their partner. Kudos to Mason for swiftly realizing that his trust was misplaced, that responsibility for that was his, and for responding promptly. Also note his announcement that they'll be a lot more involved in their brand management from here on.
In other words, it looks like this really was a hard, nasty shock that they're taking seriously, and are responding to accordingly. That's very different from simply canning one agency, and replacing them with another who will continue to function in the same way as the first, which is far more common.
- maukdaddy 16y agoBullshit. Blaming your ad agency is not apologizing. Groupon has yet to release an "apology" where they haven't blamed the agency.
- noodle 16y ago"We learned that you can't rely on anyone else to control and maintain your own brand." doesn't sound quite like coming clean.
- alexqgb 16y agoConsider that quote not from the perspective of a (briefly) outraged public, but as a post mortem delivered to investors, who seriously want to know if something similar is likely to happen again. If these guys guys deflected all blame from themselves and tried to focus it all on their partner, that would be a bad sign. But if they also blame themselves for having selected a dicey partner, and have figured out what errors led to that error, then I really think they're handling themselves - and the situation - quite well.
- noodle 16y agocertainly true, but they did pay a firm that was known to be edgy and envelope pushers. when you ride that line, someone has to police it.