I worked in consumer, industrial and medical device testing industry for several years. When working with device manufacturers in the consumer space, for most o

I worked in consumer, industrial and medical device testing industry for several years. When working with device manufacturers in the consumer space, for most of them most of the time cost of the device is the primary and overriding concern for the product. Cost mattered for industrial too, but it was balanced by performance and other considerations. For consumer, it's just cost. Anything that pushed the bill of materials up = bad, not at all win-win in their mind. "Grandpa buys bad electronic devices all the time and will keep doing so, why throw our money away for no reason?" would be a summery of their argument/thought process. Medical devices are a whole different beast and money was far less of a consideration, or rather, they are far less worried about the cost because it's far easier to recoup the cost of the device.