>What affects the valuation of such sites - page views, number of active users, niche concept, In many cases, factors listed below may also be taken into accou

>What affects the valuation of such sites - page views, number of active users, niche concept, In many cases, factors listed below may also be taken into account: * Sources of organic (free) traffic, and how diversified/stable they are (e.g. if 90% of your organic traffic comes via Google, not much good) * Quantity and quality of (natural) inbound links pointing to your site * Average conversion rate (even if you're not selling anything, there would probably be a 'most preferred action' that you want from the users - how many take this?) * Even bookmarking rate can be used a valuation factor