They succeeded in starting conversations, which is clever advertising. Still, I think Groupon ends up on the wrong side of the controversy here - the ad just m

They succeeded in starting conversations, which is clever advertising. Still, I think Groupon ends up on the wrong side of the controversy here - the ad just makes them look kind of insensitive or ignorant/ambivalent towards an issue many people feel strongly about. I'm curious whether the net effect of the extra publicity generated by the controversy outweighs the negative backlash.