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As a consultant, LinkedIn is also helpful if you are trying to turn a niche consulting area into a resellable software product (the dream of every hourly consul

As a consultant, LinkedIn is also helpful if you are trying to turn a niche consulting area into a resellable software product (the dream of every hourly consultant). You can find and reach the end users of whatever weird niche you want to sell into and have them try out a prototype, etc. Most of the world's employees aren't software devs who get annoyed by regular cold calls from recruiters. So often non-software people are happy to talk to someone who speaks their language and values their advice. It can even lead to new relationships and your initial product sales.

petercooper 6y ago
Most of the world's employees aren't software devs who get annoyed by.. (insert one of many things here) This is a really important point. Time and time again I see lengthy discussions on Hacker News around various topics (especially relating to advertising and marketing) where the consensus isn't even vaguely a majority viewpoint in the wider world, and it's useful to be able to focus on the big picture.