4 ms·

I wonder if it is actually made by GE or just rebranded? It's a shame they could have been the USA Miele but they didn't think it was worth it I guess. Do you t

I wonder if it is actually made by GE or just rebranded? It's a shame they could have been the USA Miele but they didn't think it was worth it I guess. Do you think they ever go to bid for a nucleur power station and the guy goes "nah, not after that fridge you sold me"?

deleted 6y ago
[deleted]
jpitz 6y ago
GE Appliances is wholly owned by a Chinese company, Haier.
nickt 6y ago
GE Appliances is no longer part of General Electric Company. It’s 90% owned by the Chinese company Haier and 10% owned by the US-based PE company KKR. According to Wikipedia [1], they have the right to use the GE branding until 2056. [1] https://en.wikipedia.org/wiki/GE_Appliances https://en.wikipedia.org/wiki/GE_Appliances [Edit: typo]
- OldHand2018 6y ago
  In my opinion what is going to kill GE appliance sales more than DRM water filters is the fact that GE appliance repair is going away. GE repair workers were GE employees that knew how to fix GE appliances. They really knew what they were doing and were helpful and resourceful with the goal of repairing things instead of replacing things. A service call was expensive but absolutely worth the money. I don't think most people care too much about paying $20 every six months for a "genuine" replacement water filter (especially when we all know the health risks of counterfeit garbage) for their $2000 refrigerator. When the repair guy comes and tells you that your 10-year old fridge doesn't need to be replaced, it just needs a $200 circuit board and does the job in 10 minutes, you develop some brand loyalty. But that's all gone now because the new company got rid of it.
- nybble41 6y ago
  You think that should make a difference? You sell someone the right to use your name on their products, you suffer the reputation damage when they misuse it. If they wanted to preserve the value of their brand then they should have insisted that the buyer use their own name on all future products.
  - nickt 6y ago
    Yes, I agree. My response was more of a response to "they could have been the USA Miele", which I assume was based on the thought that GE Appliances is an American company.
BostonEnginerd 6y ago
GE sold the appliance brand to Haier a few years back.

deleted 6y ago

[deleted]

jpitz 6y ago

GE Appliances is wholly owned by a Chinese company, Haier.

nickt 6y ago

GE Appliances is no longer part of General Electric Company. It’s 90% owned by the Chinese company Haier and 10% owned by the US-based PE company KKR. According to Wikipedia [1], they have the right to use the GE branding until 2056. [1] https://en.wikipedia.org/wiki/GE_Appliances https://en.wikipedia.org/wiki/GE_Appliances [Edit: typo]

OldHand2018 6y ago
In my opinion what is going to kill GE appliance sales more than DRM water filters is the fact that GE appliance repair is going away. GE repair workers were GE employees that knew how to fix GE appliances. They really knew what they were doing and were helpful and resourceful with the goal of repairing things instead of replacing things. A service call was expensive but absolutely worth the money. I don't think most people care too much about paying $20 every six months for a "genuine" replacement water filter (especially when we all know the health risks of counterfeit garbage) for their $2000 refrigerator. When the repair guy comes and tells you that your 10-year old fridge doesn't need to be replaced, it just needs a $200 circuit board and does the job in 10 minutes, you develop some brand loyalty. But that's all gone now because the new company got rid of it.
nybble41 6y ago
You think that should make a difference? You sell someone the right to use your name on their products, you suffer the reputation damage when they misuse it. If they wanted to preserve the value of their brand then they should have insisted that the buyer use their own name on all future products.
- nickt 6y ago
  Yes, I agree. My response was more of a response to "they could have been the USA Miele", which I assume was based on the thought that GE Appliances is an American company.

BostonEnginerd 6y ago

GE sold the appliance brand to Haier a few years back.