You are very right. But, why not start simple and just lump people in broad categories based on follows. Jessica follows a lot of celebrities. Bryan follows lo

You are very right. But, why not start simple and just lump people in broad categories based on follows. Jessica follows a lot of celebrities. Bryan follows lots of tech icons. Billy follows lots of comedians. Etc. Etc. Even that isn't easy but it is hundreds of times more likely to work than blanket ads and last I heard they have millions in VC money. Spend it on talent specifically for this.