> I think that it's unlikely that exposing individual consumers to such highly variable pricing will induce much change in consumer behavior. It's just so much

> I think that it's unlikely that exposing individual consumers to such highly variable pricing will induce much change in consumer behavior. It's just so much to think about, with absolutely tiny potential cost benefit for the consumer. Let me present a counter case: Latvia. Quite a few people choosing a dynamic hourly rate for their electricity with pricing set based on spot market rates. Lots of ordinary people living hand to mouth on tiny wages. They do care about a few euros difference at the end of the month. It makes a real difference to them.