I thought Andrew Mason had said essentially the same thing in gentler terms within days of the Super Bowl, when he apologized for the ad and said that even thou

I thought Andrew Mason had said essentially the same thing in gentler terms within days of the Super Bowl, when he apologized for the ad and said that even though it was created by a professional agency, he shouldn't have approved it. The famous miscalculation in the ad was that it was too easy to misinterpret as making light of Tibet rather than of Groupon, but another thing that felt wrong was that the humor didn't quite match Groupon's voice. It was an outsider trying to speak in it, and that rarely works out well.