My iPhone user interface tutorial site that I launched a few weeks ago has already spawned 3 book offers: 2 from O'Reilly, 1 from another publisher. I politely

My iPhone user interface tutorial site that I launched a few weeks ago has already spawned 3 book offers: 2 from O'Reilly, 1 from another publisher. I politely turned them down: I'm fortunate to have a fairly sizable audience, so traditional publishers can't offer me much. I'm not going to lie, telling editors at large publishing houses that I'm more interested in self-publishing was more than a little satisfying.