> They're meant to be eye catching and make it seem like everyone is being hit by it, then a few lines into the article, they rapidly cut back on the scope beca

> They're meant to be eye catching and make it seem like everyone is being hit by it, then a few lines into the article, they rapidly cut back on the scope because they've already got your ad money. I'm not certain it's fair to compare standard clickbait to a title on NiemanLab - it seems like you agree with me that it's a not a positive thing. I think we've definitely seen increasing amounts of this behavior from more prominent publications, but I wish we wouldn't. I'm sure other people will come forward with similar experiences, but they haven't yet. It seems like a dangerous approach to assume the worst until then.