Exactly, take "Fastsecret" for example, if you go to the web site and look up calories for something you often get the result in a one box from this site. Howev

Exactly, take "Fastsecret" for example, if you go to the web site and look up calories for something you often get the result in a one box from this site. However if you go to the site you see that they are really trying to get app conversions for their app. As conversions are typically a percentage of page visits, all of those page visits are now "toast" so to speak.