It's worth observing that the title he published was one that was turned down by all the publishers as being commercially nonviable. It'd be interesting to see

It's worth observing that the title he published was one that was turned down by all the publishers as being commercially nonviable. It'd be interesting to see what the outcome would be if he repeated the experiment with a title they were dying to publish. That would help determine if they're worth the huge percentage they take because they're good at promotion, or if all they're doing is detecting titles that will sell well on their own.