At the moment, it's good for users, as with most increases in competition. Google's hotel search and flight search user interfaces are superior to those provide

At the moment, it's good for users, as with most increases in competition. Google's hotel search and flight search user interfaces are superior to those provided by many of the task-specific businesses. Stratechery had a good analysis of the situation not long ago. https://stratechery.com/2019/the-google-squeeze/ https://stratechery.com/2019/the-google-squeeze/