It's mostly american media extending its culture through social media, and local media fishing for narratives. I know it because I'm spanish, and speak also fr

It's mostly american media extending its culture through social media, and local media fishing for narratives. I know it because I'm spanish, and speak also french and portuguese. Witnessed all the transformation. Some academic theories breed in french universities were imported in the US around late 70s early 80s, got spinned a bit, got communication theory slapped on, and just got transformed into narratives for the average activist. That's how I see it. And it clearly gained traction circa 2010 with social media. Nowadays you can clearly see how the US internal affairs frame goes hand with hand with this narratives, matching most of the times weirdly with local issues, like this George Floyd thing. I'm 32yo so basically lived through the transition.