> not being evil is pretty trivial. Bullocks. For the average joe, perhaps. For a multinational company that annihilates privacy to create ads designed to al

> not being evil is pretty trivial. Bullocks. For the average joe, perhaps. For a multinational company that annihilates privacy to create ads designed to alter consumer behavior -- that's pretty hard line to walk. The very nature of targeted ads, by itself, is pretty sketchy. That is not a justification for bad behavior, just of the reality of the situation; "they don't think it be like it is, but it do".