> “Playing hard to get makes it seem as if you are more in demand—we call that having higher mate value,” says Harry Reis, a professor of psychology and Dean’s

> “Playing hard to get makes it seem as if you are more in demand—we call that having higher mate value,” says Harry Reis, a professor of psychology and Dean’s Professor in Arts, Sciences & Engineering at Rochester. >“People who are too easy to attract may be perceived as more desperate,” says coauthor Gurit Birnbaum, a social psychologist and associate professor of psychology at the IDC Herzliya. Thank god for theses scientists undertaking this examination of this curious ritual called “human love”