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From the article... > Beetailer allows retailers to launch time-limited, Facebook-specific promotions, including prizes and discounts for fans who like, commen
by sbov 16y ago
From the article...
> Beetailer allows retailers to launch time-limited, Facebook-specific promotions, including prizes and discounts for fans who like, comment, ...
From http://developers.facebook.com/policy/ http://developers.facebook.com/policy/
> You must not incentivize users to use (or gate content behind the use of) Facebook social channels, or imply that an incentive is directly tied to the use of our channels.
Or are comments and likes not considered social channels?
- bretthopper 16y agoI've never read that policy, but what's interesting is virtually every brand on Facebook uses "Like gating" (you have to Like the page before seeing the real content) for contests and promos. Either that doesn't fall under that policy, or Facebook just doesn't care.
- anthony_franco 16y agoLikes can be incentivized as long as "any incentive you provide must be available to new and existing users who Like your Page." Which means that anyone who previously "liked" the page should also get the reward, and this seems easy enough to do.
- mikeknoop 16y agoIt looks they built their own custom comment widget. You are absolutely allowed to incentivize users to use your own app's functionality.