> Amazon's brand (as a store / marketplace) is that it helps you sort through many options to select the product they believe you will like the best. This is di

> Amazon's brand (as a store / marketplace) is that it helps you sort through many options to select the product they believe you will like the best. This is different from the service offered by traditional grocery stores which offer many different products, but are not arranging those products in relation to a particular request. Is that really true? Maybe once upon a time, but Amazon is the last place I turn to when trying to find a product that's suitable for purpose. As their marketplace has become a wasteland of cheap knock-offs and fake reviews, I find the only way to successfully use the site is to first find a product on an external review site (i.e. NYT's "Wirecutter") or search specifically only for brands I already know and limit the results to those sold directly from Amazon.