meh. this is an ad (after all, it's spectrum) for a new high profile passwordless company. by focusing on the technology (certs) instead of the user-visible ben

meh. this is an ad (after all, it's spectrum) for a new high profile passwordless company. by focusing on the technology (certs) instead of the user-visible benefit (passwordless), they are doing ... something. if it were someone ordinary, i would write it off as another poorly conceived and poorly run wannabe startup. but given the people involved, instead i find it puzzling.