This is a fantastic demonstration of what Zizek means when he talks about modern ideology. > For subjects to believe in an ideology, it must have been present

This is a fantastic demonstration of what Zizek means when he talks about modern ideology. > For subjects to believe in an ideology, it must have been presented to them, and been accepted, as non-ideological indeed, as True and Right, and what anyone sensible would believe. As we shall see in 2e, Žižek is alert to the realist insight that there is no more effective political gesture than to declare some contestable matter above political contestation. Just as the third way is said to be post-ideological or national security is claimed to be extra-political, so Žižek argues that ideologies are always presented by their proponents as being discourses about Things too sacred to profane by politics. Hence, Žižek’s bold opening in The Sublime Object of Ideology is to claim that today ideology has not so much disappeared from the political landscape as come into its own. It is exactly because of this success, Žižek argues, that ideology has also been able to be dismissed in accepted political and theoretical opinion. https://www.iep.utm.edu/zizek/#Ha https://www.iep.utm.edu/zizek/#Ha I think it's actually fairly concerning that the fault lines between ideologies seems to be deepening - people seemed more and more convinced that their positions are absolutely not even contestable. I'm not sure where there is room for civil political discourse and positive change in this kind of scenario.