I'd argue its a way to _hopefully_ incentivize that. Number of deploys has no inherent value though, so optimizing it opens you up to pointless progress. How a

I'd argue its a way to _hopefully_ incentivize that. Number of deploys has no inherent value though, so optimizing it opens you up to pointless progress. How about, instead, you optimize _time to deploy_. i.e. the delta between code submitted for review and code running in production. Then, who cares if we didn't deploy 5 times today. Maybe we didn't have 5 things that needed updated.