From my personal viewpoint, I think this is a cool idea and I like the ethos that it seems to come from. However, anything that does not delight a user is a mi

From my personal viewpoint, I think this is a cool idea and I like the ethos that it seems to come from. However, anything that does not delight a user is a mistake to build for a startup. "Reducing the risk" and "building trust" with users means nothing to users when there is no useful product. So instead of integrating this and trying to use this choice to market your product, you should be building a better product and marketing that. Because this won't sell any product. Only a fraction of a fraction of people care where data is stored. So if you have VC capital you should not be spending your time integrating stuff like this you should be building something that people want to use. Apple is able to play the long game on security and privacy cause they have the cash and market position to do so. It is also the right thing to do, but again they are in a special position to invest in these areas. See also "choose boring technology" https://news.ycombinator.com/item?id=23444594 https://news.ycombinator.com/item?id=23444594 Also, this is perhaps not directly related but more context for my parent comment, Larry Drebes' email in 2013 about shutting down Janrain's openID service: https://news.ycombinator.com/item?id=6328182 https://news.ycombinator.com/item?id=6328182