Netflix would have made more sense certainly but I suspect they would have "pruded" it to death given their failed attempts and interference with Apple TV over

Netflix would have made more sense certainly but I suspect they would have "pruded" it to death given their failed attempts and interference with Apple TV over things which may offend utterly irrelevant demographics. Even if independent a company would have been a good investment doesn't mean that they would leave the damn thing alone and not ruin it in practice.