3 ms·
You have to read some of the work of Douglas Holt, cultural branding. https://www.researchgate.net/profile/Douglas_Holt3/publication/297468415_Cultural_brand_s
by lowdose 6y ago
You have to read some of the work of Douglas Holt, cultural branding.
https://www.researchgate.net/profile/Douglas_Holt3/publication/297468415_Cultural_brand_strategy/links/57d4193208ae6399a3921fab/Cultural-brand-strategy.pdf https://www.researchgate.net/profile/Douglas_Holt3/publicati...