I found the book pretty enjoyable. The description of advertising technology could be more lucid, the portion on Facebook seemed a tad long, and the romantic in

I found the book pretty enjoyable. The description of advertising technology could be more lucid, the portion on Facebook seemed a tad long, and the romantic intrigues were pretty tame to be mentioned. Still, there's alot to like: I enjoyed the autobiographical tour from quant to startup employee to startup founder to grown-up startup employee to unemployed, particularly the description of the AdGrok acquisition talks. It's always difficult to ascertain what might or might not be true in these kinds of books, but I was left feeling like a friend of Martinez, him pulling back the curtain a bit and letting slip a few secrets, me discovering cracks in the Silicon Valley blend of meritocracy and 'we're changing the world' companies. Recommended read, though the meat of the book is in the first 1/2 to 2/3. Tone is pretty polarizing, though clearly I was a fan.