Amen. Even if they're doing it for purely selfish reasons, it's still great that they used it as an opportunity to set an example. And I hasten to add, it's not

Amen. Even if they're doing it for purely selfish reasons, it's still great that they used it as an opportunity to set an example. And I hasten to add, it's not exactly an unmitigated marketing win. It'll certainly raise some eyebrows in some circles to see IBM taking a moral stance on something.