That conclusion of the study is highly suspect. "To address this challenge, the researchers had 40 socially-connected healthy human adults spend 10 hours (9am t

That conclusion of the study is highly suspect. "To address this challenge, the researchers had 40 socially-connected healthy human adults spend 10 hours (9am to 7pm) alone, with no social interaction and no other social stimulation (e.g., twitter, email, reading fiction)." The subjects chose to spend 10 hours away from all social interaction in order to participate in the study. That's not the same as being forced. However, the results were striking. Just like choosing to fast from food, choosing to fast from social interaction caused similar cravings in the subjects.