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Couldn't Apple just consume the Bing API directly instead? What would acquiring DuckDuckGo actually get them?
by ummonk 6y ago
Couldn't Apple just consume the Bing API directly instead? What would acquiring DuckDuckGo actually get them?
- gundmc 6y agoThe only reason would be the goodwill/value of the brand, but I can't imagine a company with the design and marketing chops of Apple running a service named "Duck Duck Go".
- _emacsomancer_ 6y agoThey would presumably rebrand it "Search".