Manufacturers pay chain supermarkets "slotting fees" for prime shelf space so while isle layout may be meticulously planned, the actual product placement per ca

Manufacturers pay chain supermarkets "slotting fees" for prime shelf space so while isle layout may be meticulously planned, the actual product placement per category is often up to how much suppliers are willing to pay. That's one of the reasons why branded products continue to do well against their generic equivalents.