They are an email provider. And it's already exclusive. You need a Mac/iOS device to get an icloud email address. iTunes/Apple Music is incredibly healthy and

They are an email provider. And it's already exclusive. You need a Mac/iOS device to get an icloud email address. iTunes/Apple Music is incredibly healthy and the only reason to buy Spotify is to extinguish the biggest competition they have. There is no other benefit to them and it's a bad look aside from any potential legal issues. Things I think Apple should do: Something that other people aren't doing. Extensively and seriously overhaul or eliminate their traditional computing business. (They are poised to do this and may very well in the coming years with their ARM on Mac strategy). I realize that the new Mac Pro is marketed to a very specific set of people but my latest iPhone cost significantly less than the wheels they will sell you for the Mac Pro. It makes no sense.