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They did Apple because Google orpahned their maps app on the iPhone by giving turn-by-turn navigation capabilities first to their Android app. Classic strategy
by 1cvmask 6y ago
They did Apple because Google orpahned their maps app on the iPhone by giving turn-by-turn navigation capabilities first to their Android app. Classic strategy tax that backfired as the most used maps app on Apple is the default app and Google has a fraction of the users on the iPhone.
- cma 6y agoGiven the effect on early Android adoption, it might not have backfired.
- azinman2 6y agoYou think a strong percentage of people switched to Android simply for maps?
- ajzinsbwbs 6y agoA big factor in my switching from Android to iOS was Google Maps support coming to CarPlay. So I wouldn’t write it off.
- tinus_hn 6y agoGoogle also required user location data which Apple was not prepared to give. And Apple of course didn’t want to be in a second place position (apart from navigation there were also the better looking vector maps being reserved for Android etc).