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I think Apple doesn’t just want to direct users to some search engine, they want it to be the best search engine. The current deal, where Google pays billions f
by ajzinsbwbs 6y ago
I think Apple doesn’t just want to direct users to some search engine, they want it to be the best search engine. The current deal, where Google pays billions for that usage, is a pretty good partnership. Every other search engine probably would be worse at making money off that traffic and thus couldn’t afford to pay as much for it, and also would give a less premium user experience. Why would Apple rock the boat?
- jfoster 6y agoThey didn't take that approach with maps. Might not have been as lucrative, but could've been cheaper than developing their own, inferior maps solution.
- 1cvmask 6y agoThey did Apple because Google orpahned their maps app on the iPhone by giving turn-by-turn navigation capabilities first to their Android app. Classic strategy tax that backfired as the most used maps app on Apple is the default app and Google has a fraction of the users on the iPhone.
- cma 6y agoGiven the effect on early Android adoption, it might not have backfired.
- azinman2 6y agoYou think a strong percentage of people switched to Android simply for maps?
- ajzinsbwbs 6y agoA big factor in my switching from Android to iOS was Google Maps support coming to CarPlay. So I wouldn’t write it off.
- tinus_hn 6y agoGoogle also required user location data which Apple was not prepared to give. And Apple of course didn’t want to be in a second place position (apart from navigation there were also the better looking vector maps being reserved for Android etc).
- frequentnapper 6y agoMight've been a way to hedge their bets. Maybe they don't want their users' fundamental tools to all be reliant upon Google.
- jfoster 6y agoMaps is no different than search. Google lose plenty if they don't get iOS users.