I think what Amazon is saying here is if it is just about slapping a logo on something Amazon can do it better and cheaper than all of these 3rd parties. In so

I think what Amazon is saying here is if it is just about slapping a logo on something Amazon can do it better and cheaper than all of these 3rd parties. In some of these categories it is basically heaps of 3rd parties slapping logos on the same stuff and the winner is whoever best games the reviews for search rankings. They are now annoyed that in some cases Amazon decides that there is no winner.