I don't know that I love Amazon putting their stuff first, but this criticism of Amazon's actions was interesting: > The new approach violates Amazon’s mantra

I don't know that I love Amazon putting their stuff first, but this criticism of Amazon's actions was interesting: > The new approach violates Amazon’s mantra that every decision must put the customer first, said Tim Hughes, a consultant who used to work in product management at Amazon. “Why would their brand be a better option for consumers?” said Hughes, chief operating officer of a firm that helps brands manage Amazon accounts. “It doesn’t necessarily have to be cheaper, or better, or anything. So then what’s their justification to say, ‘We’re just going to put this up in front of everybody else’? This is just another example of Amazon being able to manipulate the platform for its own good use.” I don't disagree with this, but at the same time, if you're arguing for advertising determining what gets the top slots, why would a manufacturer that can pay more be a better option for consumers?