You're right to identify it as odd. This looks basically like a paid for article you'd see in NY Times Bits section. What's odd about it is that it's on IEEE'

You're right to identify it as odd. This looks basically like a paid for article you'd see in NY Times Bits section. What's odd about it is that it's on IEEE's site. I don't look at that often, but I suppose I'd hope it wouldn't be sort of shilling startups.