This becomes really problematic when you're searching for something, and Amazon place their brand item high in the listing despite not being what you're searchi

This becomes really problematic when you're searching for something, and Amazon place their brand item high in the listing despite not being what you're searching for. I've made a couple of mistaken purchases because I assumed the product had a feature it didn't have because it ranked near the top for a search for that exact feature. (Think "Disposable X," all of the non-amazon items are disposable, and Amazon's, despite being the first or second result).