6 ms·

No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.

by nojito 6y ago

doener 6y ago
Very different, because Amazon is mot one market, but THE market online in the Western World.
- Spivak 6y ago
  And Walmart is the grocery store in a lot of small towns. Amazon doesn't have that much lock-in outside of customer's preference to shop there. Their power is in that customers go there to discover products, but that's Target's advantage too and it would be weird to try and tell them how they're allowed to stock their shelves.
- srhngpr 6y ago
  I think OP's point is still valid; doesn't matter if you go to one store or another (e.g., Walmart or Safeway), if that store has a house brand, chances are their equivalent house brand is at the same level or higher than the name brand.
- llsf 6y ago
  Particularly true in US. But less so in Europe. And worldwide, Amazon is not number one at all. 1. Taobao.com: 16% of worldwide e-commerce 2. Tmall.com: 13% 3. Amazon: 10% 4. JD.com: 8% (source: https://www.statista.com/statistics/664814/global-e-commerce-market-share/ https://www.statista.com/statistics/664814/global-e-commerce...) The lack of competition in US (Walmart and Target took e-commerce seriously only recently) let Amazon take almost 50% of e-commerce. But hopefully Ebay, Walmart, Target and Costco would add more competition. Painting Amazon like this only online market that we cannot escape is a bit misleading. Amazon has a long way to go to beat the asian e-commerce, and now has domestically more competition with Walmart, Target and Costco.
- nojito 6y ago
  Source? Amazon is barely holding on ~44% of the US eCommerce market.
dmoy 6y ago
Me: nervously clutches the vast quantities of Kirkland house brand stuff at my place
- nojito 6y ago
  One of the few exemptions. Costco takes the Kirkland brand very seriously because the most of their revenue comes from memberships.
uoaei 6y ago
No, this is like if the name brand is on every shelf but the store brand is in the front of every shelf so that the name brand can't be seen until you move past the store brand.

No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.

by nojito 6y ago

No different than when you go to the store and the store's brand products are at eye level and the name brands are lower on the shelf.

doener 6y ago

Very different, because Amazon is mot one market, but THE market online in the Western World.

Spivak 6y ago
And Walmart is the grocery store in a lot of small towns. Amazon doesn't have that much lock-in outside of customer's preference to shop there. Their power is in that customers go there to discover products, but that's Target's advantage too and it would be weird to try and tell them how they're allowed to stock their shelves.
srhngpr 6y ago
I think OP's point is still valid; doesn't matter if you go to one store or another (e.g., Walmart or Safeway), if that store has a house brand, chances are their equivalent house brand is at the same level or higher than the name brand.
llsf 6y ago
Particularly true in US. But less so in Europe. And worldwide, Amazon is not number one at all. 1. Taobao.com: 16% of worldwide e-commerce 2. Tmall.com: 13% 3. Amazon: 10% 4. JD.com: 8% (source: https://www.statista.com/statistics/664814/global-e-commerce-market-share/ https://www.statista.com/statistics/664814/global-e-commerce...) The lack of competition in US (Walmart and Target took e-commerce seriously only recently) let Amazon take almost 50% of e-commerce. But hopefully Ebay, Walmart, Target and Costco would add more competition. Painting Amazon like this only online market that we cannot escape is a bit misleading. Amazon has a long way to go to beat the asian e-commerce, and now has domestically more competition with Walmart, Target and Costco.
nojito 6y ago
Source? Amazon is barely holding on ~44% of the US eCommerce market.

dmoy 6y ago

Me: nervously clutches the vast quantities of Kirkland house brand stuff at my place

nojito 6y ago
One of the few exemptions. Costco takes the Kirkland brand very seriously because the most of their revenue comes from memberships.

uoaei 6y ago

No, this is like if the name brand is on every shelf but the store brand is in the front of every shelf so that the name brand can't be seen until you move past the store brand.