It was the same spammy environment when google started. But it was title/keyword spam. Google introduced pagerank and that made the search experience better.

It was the same spammy environment when google started. But it was title/keyword spam. Google introduced pagerank and that made the search experience better. People tried to game that so google introduced 300 datapoints that change every few months. Personal websites are mostly agenda pushing because they are personal. It might be that this good was fun or Dad got a sunburn but some agenda is being pushed. But identifying blogs are easy that is how google can depriorize them easily. News sites are easy to identify as well. Assigning a qualities to news sites is a problem. What is trustworthy? What is legitimate? Who is the user using the service how do they define these?