I'd rather have two companies fighting for search results instead of one. There's a sense of choice. > It's not *fighting back", it's trying to make a profit b

I'd rather have two companies fighting for search results instead of one. There's a sense of choice. > It's not *fighting back", it's trying to make a profit by trying to position itself in a way that's different from Google and in a way that it's hoping is compelling. In that case, please start a Google/DDG competitor that's just as good and uses a non-profit model. I'll happily use your service.