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I went from software engineer to founder. As part of that journey I had to learn something about design since my co-founder didn't have that skill or interest.

I went from software engineer to founder. As part of that journey I had to learn something about design since my co-founder didn't have that skill or interest. My advice for founders: copy. Find a design you like, brand colors you like, and just copy it exactly. Colors, shadows, spacing, layout. As long as it is an established brand/company, the UX will be good enough that it won't harm your startup. And that's all you are going for initially: a design that doesn't turn customers away.

sizzle 6y ago
When you can afford it, I would hire a UX designer with a strong portfolio of usable/accessible design projects that knows how to interpret behavioral analytics into improving the UX over time as the company adds new features. If you can spend money on marketing, you cannot afford to not spend money on ensuring the UX is working for your users and to get insight into if poor design is the reason behind not performing as expected for your bottom line. Pro-tip: UX is NOT UI (there are a lot of off the shelf design systems that make designing UI trivial e.g. Salesforce lightning design system, material design, etc. - hire someone who is a UX design generalist until you can afford specialists - UX designers/researchers).
vegesm 6y ago
+1 taking heavy inspiration from other places gives a huge headstart