It's interesting seeing DDG trying to break into a larger space. In my experience, the only people I know that know DDG are also people in tech. I live in NYC

It's interesting seeing DDG trying to break into a larger space. In my experience, the only people I know that know DDG are also people in tech. I live in NYC and I'm seeing lots of billboards in the city and on highways in NJ surrounding the city as I have family that regularly travels in/out. I've seen a lot of whack billboards in my day but it really caught me by surprise seeing them try and make this push. It's exciting, and hope it'll gain some traction. However, I think the vast majority of people will still just use whatever browser and whatever search comes bundled with their machine.