This is an interesting question. There's an economic value aspect to the issue, in that way. There's also an ethical and emotional aspect. Those who learned abo

This is an interesting question. There's an economic value aspect to the issue, in that way. There's also an ethical and emotional aspect. Those who learned about these last two aspects later may feel like they could have done just as well had they explored alternatives. Instead they unknowingly went with the service that was not as transparent with them as it should have been. In this way I think it's fair to say that while individuals may consider the trade-off totally worth it or not worth it, they also have grounds to complain. Just like in society in general, one economic solution does not unmake all the ethical problems. Human culture has been working hard at transcending this dichotomy and people just expect more creativity and ethical intelligence these days. The attention given to DDG is I think a testament to this kind of market voice.