"Modern hipster" is whatever goes against the conservative approach, their thought process is based on the premise that whatever happened in the past was bad (a

"Modern hipster" is whatever goes against the conservative approach, their thought process is based on the premise that whatever happened in the past was bad (and there were true horrors in the past too). So yeah, what goes against the conservative approach is really cool! For example, naming each iteration of your product based on a funny animal like Focal Fossa (Ubuntu), or a candy like Kitkat (Android). The conservative approach is to be professional and let them be just versions like 1,2,3 or code names like Longhorn or Aurora as Microsoft did but for internal purposes only.