Step 1: Decide some parameters on what you want the name to do. Is it going to be descriptive of the prouct? Do you want it to be a single word or multiple word

Step 1: Decide some parameters on what you want the name to do. Is it going to be descriptive of the prouct? Do you want it to be a single word or multiple words? Do you care if it gets an acronym? Do you want to use existing vocabulary/meanings or create a new word or repurpose an old word? Step 2: Once you have these parameters set out - come up with a list of potential names. No name is too stupid for this step. Add to the list in as many different mindspaces as possible (in the morning, before sleeping, after a drink, after a smoke, after a coffee, etc). Step 3: Seek feedback on the list of names from a trusted source. "Would you use a software product with name X that does Y?" "When you hear of a software product with name X, what do you think it does?" Step 4: Hopefully the above steps narrow down the list some, with your shortened list go and see if there are other products using the same name and decide if you want to do a weird spelling or axe the name entirely. Rinse and repeat and of course YMMV. I'll admit that I've only ever used this process for coming up with names for personal blogs and usernames such as bitbybitbybitcoin.