Our points are not at odds. Something 'brutalist' might be very fitting in certain contexts. In most scenarios, creating something that's 'easy on the eyes' is

Our points are not at odds. Something 'brutalist' might be very fitting in certain contexts. In most scenarios, creating something that's 'easy on the eyes' is a very important constraint of the design. My main point is that beauty in design emerges from a graceful balancing act between all of the conflicting constraints on a project. It rarely emerges by enforcing a facade on top of something. The best Visual Designers have superb pattern-recognition skills for applying principles they've become familiar with in their education and professional work. They can quickly recognize a certain type of problem, and call on their depth of experience to apply a solution. But even the best can slip into habit of using well-worn tricks in situations where perhaps a different approach would be more fitting.