Dr. Sarasvathy from UVA wrote that original publication. I found her page on the Society for Effectual Action website and specifically this webcast on What is t

Dr. Sarasvathy from UVA wrote that original publication. I found her page on the Society for Effectual Action website and specifically this webcast on What is the Entrepreneurial method: http://www.effectuation.org/videos/saras-bigthink-what-entrepreneurial-method http://www.effectuation.org/videos/saras-bigthink-what-entre... I thought it was very relevant and very true to what we ourselves followed. I dont think her publication is dated. I thought it still resonates on the three core aspects she has sought to highlight. a) Emphasize affordable loss b) Build upon Strategic partnerships and c) Leverage contingencies.