I can state unequivocally as an ex-IDG employee (IDG = Macworld, PCWorld, ComputerWorld, InfoWorld, etc.) that Digg was a highly coveted yet nearly 99% failed t

I can state unequivocally as an ex-IDG employee (IDG = Macworld, PCWorld, ComputerWorld, InfoWorld, etc.) that Digg was a highly coveted yet nearly 99% failed tactic to turn tech news into instant traffic "success". But that 1 in a million chance of a "win" made everyone repeat that classic line from Dumb and Dumber, "So, you're saying I have a chance!" Once a new story went out, particularly anything Apple related, all friends of the editor would be IM'ed within minutes to Digg It. Some editors had enormous posses at their disposal that they would leverage "occasionally" to get their story at least in the Hot Story block in the right-hand-column (which was probably the equivalent of being on HN's front page for 30 minutes or so). You can understand why so many editors grew to hate Digg. It made them feel cheap about their "art", which had really become consumed by all things Apple, Google and Microsoft. Digg was the drug dealer. That elusive front page was the ultimate high few could ever experience, but everyone kept trying to take a hit.