"All it needed to do was get rid of the universal front page in favor of Twitter- and Facebook-like individual front pages, where everyone has a different front

"All it needed to do was get rid of the universal front page in favor of Twitter- and Facebook-like individual front pages, where everyone has a different front page based on who he or she is following." If I recall correctly, this was one of several features they introduced in late 2010 that caused a mass exodus of users. Suddenly, my front page was mostly empty and unchanging since I had largely ignored Digg's friend system. You could optionally load the "universal front page" but the community seemed to have died overnight -- the top stories went from having 400 comments to 10 comments, most of which were "Where did everybody go?"